Lime CRM vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how Lime CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lime CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish CRM with visual pipelines and EU-hosted data for sales, marketing and support teams.
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇸🇪 SE
🇺🇸 US · 2018
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Price from
€55/user/mo
$497/mo
Free plan
No
No
Open Source
No
No
Ratings
Integrations
Fortnox, Visma Nova, Visma Global, Exact Online, Leadinfo +12
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
Lime CRM
Strengths
- +Intuitive interface with a low learning curve, designed for small and medium-sized businesses
- +Highly customizable fields, layouts, and workflows without requiring deep technical expertise
- +Centralized platform consolidating customer data, sales processes, and marketing efforts
- +Responsive and efficient customer support, including onboarding assistance
- +Comprehensive documentation that simplifies implementation
- +Scalable for growing businesses and supports multilingual capabilities
- +Logically structured, enabling clear oversight of customer interactions
Limitations
- −Web client has limitations compared to the desktop version, lacking key features
- −Occasional bugs and usability issues, particularly with Excel exports and hidden interface elements
- −10,000-row limit for aggregated data sets can be restrictive for some workflows
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
Lime CRM
GoHighLevel
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
Lime CRM
- Sales Start €55 per user / monthBasic sales tools and customer overview · 5 no-code automations · 5 GB data storage
- Sales Business €95 per user / monthAI Agents included · 15 no-code automations · 15 GB data storage
- Sales Enterprise €170 per user / monthCustom AI Agents · 30 no-code automations · 25 GB data storage
- Marketing Start €290 per monthBasic marketing automation · Audience segmentation · Email statistics and web forms
- Marketing Business €500 per monthAdvanced marketing automation · NPS surveys and dashboards · Lead management tools
- Marketing Enterprise €120 per user / monthFull marketing suite · Custom workflows and integrations · Advanced analytics
- Customer Service Start €300 per company / monthMulti-channel ticket management · Basic omnichannel support · Customer self-service portal
- Customer Service Business €300 per company / monthAI-powered live chat · Video calls and screen sharing · Advanced ticket categorisation
- Customer Service Enterprise €300 per company / monthFull omnichannel support (WhatsApp, SMS, etc.) · Custom business logic · Unified inbox for all channels
- AI Chatbot & Knowledge Base From €500 per companyAI-powered chatbot for customer service · Customisable knowledge base · Integration with existing support tools
Pricing varies by module (Sales, Marketing, Customer Service). Industry-specific solutions available on request. All plans billed monthly.
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
Lime CRM
- Collaboration & Notifications
- Built-in notifications for team updates, Shared workspace for team alignment, Collaboration tools for joint tasks
- Marketing & Campaigns
- Event campaign and invitation design, Audience segmentation for targeted outreach, Marketing automation and newsletter tools, Web forms and lead management
- Customer Service & Support
- Multi-channel ticket management, Omnichannel support via Message Center, AI-powered live chat and chatbot, Customer self-service portal
- Sales & Deal Management
- Visual customer overview and deal tracking, CPQ (Configure, Price, Quote) functionality, ERP integration for sales processes, eSign for digital contract closure
- Data & Analytics
- Business intelligence questions (3–45 depending on plan), Data storage (5–25 GB depending on plan), No-code automations (5–30 depending on plan), Global search across all data
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI