Holded vs Salesforce
Last updated October 2026
Looking for a European alternative to Salesforce? Here's how Holded compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Holded. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
All-in-one ERP for SMEs with invoicing, accounting and CRM
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇪🇸 ES
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, BSI C5
Price from
€15/mo
No
Free plan
No
No
Open Source
No
No
Integrations
Shopify, WooCommerce, PrestaShop, Wix, Amazon +22
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3
Where each one wins
Holded
Strengths
- +Intuitive and quick to learn for invoicing, expenses and basic accounting
- +All-in-one platform combining invoicing, accounting, banking, inventory, CRM, projects and HR
- +Time-saving automation for recurring invoices, payment reminders and billing
- +Strong fit for SMEs and freelancers, especially in Spain
- +Modern, user-friendly interface for everyday workflows
Limitations
- −Support can be slow or difficult to reach, with mixed experiences reported
- −Pricing and plan limits (e.g., invoices, users, features) may become costly as needs grow
- −Limited flexibility for advanced workflows, report customization and exports
Salesforce
Strengths
- +Highly scalable for enterprises
- +Extensive customization options
- +Strong ecosystem with AppExchange
- +Reliable uptime and performance
Limitations
- −Steep learning curve for new users
- −High cost for small businesses
- −Complex setup and configuration
- −Limited transparency in subprocessors
Data residency & compliance
Holded
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
not established
not established
Certifications
No
ISO 27001, BSI C5
Pricing
Holded
- Plus €15 per monthInvoicing and documents · Banking and cash flow · First 3 months at 50% off
- Basic €29 per monthAll Plus features · CRM and sales funnel · Project profitability tracking
- Standard €59 per monthAll Basic features · Inventory management · Advanced accounting
- Advanced €99 per monthAll Standard features · HR and payroll · Multi-user access
- Premium €199 per monthAll Advanced features · POS system · Priority support
Prices exclude VAT. First 3 months at 50% off. 14-day free trial, no credit card required.
Salesforce
No published pricing we could verify.
Pricing is custom and available on request via the Salesforce website.
Features
Holded
- Invoicing and documents
- Sales and purchase invoices, simplified invoices, pro forma invoices and quotes, Custom numbering and fields, 50+ document templates, Payment methods
- Accounting and taxes
- Accounting entries, Reconciliation suggestions, Automatic completion of VAT forms 303, 369, 390, 347, 349, Automatic completion of IRPF forms 111, 115, 123, 130, 180, 190
- Banking and cash flow
- Automatic bank synchronization, Connections to 300+ banks, Cash flow tracking, Reconciliation rules
- CRM and sales
- Sales funnel, Contact management, Deal tracking
- Projects, inventory and HR
- Project profitability tracking, Purchase orders, Product price rates, lot or serial-number details, Payroll recording (individual or bulk import)
Salesforce
- Core CRM
- Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
- Data & Security
- Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
- Integration & Extensibility
- REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
- Analytics & Reporting
- Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
- Collaboration
- Chatter for team communication, File and document sharing, Mobile access, Team workspaces