tech from europe
vsSalesforce

Holded vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how Holded compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Holded. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
All-in-one ERP for SMEs with invoicing, accounting and CRM
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇪🇸 ES
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, BSI C5
Price from
€15/mo
No
Free plan
No
No
Open Source
No
No
Integrations
Shopify, WooCommerce, PrestaShop, Wix, Amazon +22
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

Holded

Strengths

  • +Intuitive and quick to learn for invoicing, expenses and basic accounting
  • +All-in-one platform combining invoicing, accounting, banking, inventory, CRM, projects and HR
  • +Time-saving automation for recurring invoices, payment reminders and billing
  • +Strong fit for SMEs and freelancers, especially in Spain
  • +Modern, user-friendly interface for everyday workflows

Limitations

  • −Support can be slow or difficult to reach, with mixed experiences reported
  • −Pricing and plan limits (e.g., invoices, users, features) may become costly as needs grow
  • −Limited flexibility for advanced workflows, report customization and exports

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

Holded
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Sub-processors
not established
not established
Certifications
No
ISO 27001, BSI C5

Pricing

Holded

  • Plus €15 per monthInvoicing and documents · Banking and cash flow · First 3 months at 50% off
  • Basic €29 per monthAll Plus features · CRM and sales funnel · Project profitability tracking
  • Standard €59 per monthAll Basic features · Inventory management · Advanced accounting
  • Advanced €99 per monthAll Standard features · HR and payroll · Multi-user access
  • Premium €199 per monthAll Advanced features · POS system · Priority support

Prices exclude VAT. First 3 months at 50% off. 14-day free trial, no credit card required.

Salesforce

No published pricing we could verify.

Pricing is custom and available on request via the Salesforce website.

Features

Holded

Invoicing and documents
Sales and purchase invoices, simplified invoices, pro forma invoices and quotes, Custom numbering and fields, 50+ document templates, Payment methods
Accounting and taxes
Accounting entries, Reconciliation suggestions, Automatic completion of VAT forms 303, 369, 390, 347, 349, Automatic completion of IRPF forms 111, 115, 123, 130, 180, 190
Banking and cash flow
Automatic bank synchronization, Connections to 300+ banks, Cash flow tracking, Reconciliation rules
CRM and sales
Sales funnel, Contact management, Deal tracking
Projects, inventory and HR
Project profitability tracking, Purchase orders, Product price rates, lot or serial-number details, Payroll recording (individual or bulk import)

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces