Attio vs Microsoft Dynamics 365
Last updated October 2026
Looking for a European alternative to Microsoft Dynamics 365? Here's how Attio compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-native CRM with flexible data modeling and EU hosting
Cloud-based CRM and ERP suite for sales, service, finance, and operations.
Headquarters
🇬🇧 GB
🇺🇸 US · 1975
EU data residency
Yes, for all customers
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO 27001
Price from
€39.31/user/mo
$50/user/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Microsoft 365, Power BI, Azure, LinkedIn Sales Navigator, Outlook +4
Where each one wins
Attio
Strengths
- +Notion-style interface that is intuitive and easy to learn
- +Highly customizable pipelines and fields (9.4/10 customization score on G2)
- +Fast implementation with median setup time of 12 days
- +Free plan available for up to 3 users for testing
- +Automatic data enrichment capabilities
- +Real-time collaboration features
- +Reported 40% productivity increase by users
Limitations
- −Limited native integrations, requiring Zapier for many workflows
- −No dedicated mobile app, with reduced functionality on mobile
- −Limited reporting features compared to competitors like Salesforce
Microsoft Dynamics 365
Strengths
- +Seamless integration with Microsoft ecosystem
- +Strong AI and analytics capabilities
- +Highly customizable with low-code tools
- +Scalable for large enterprises
Limitations
- −High cost for full suite deployment
- −Complex setup and configuration
- −Steep learning curve for admins
- −Limited flexibility for non-Microsoft integrations
Data residency & compliance
Attio
Microsoft Dynamics 365
EU data residency
Yes, for all customers
Available on some plansEU data residency is available for Dynamics 365 on request or via specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
SOC 2 Type II
ISO 27001
Pricing
Attio
- Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
- Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
- Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
- Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support
Paid plans are billed annually; no month-to-month option.
Microsoft Dynamics 365
- Dynamics 365 Sales Professional $65 per user/monthFull sales force automation · Built-in intelligence · Billed annually
- Dynamics 365 Customer Service Professional $50 per user/monthOmnichannel customer service · Self-service portals · Billed annually
- Dynamics 365 Finance $180 per user/monthFinancial management · Global compliance · Billed annually
- Dynamics 365 Supply Chain Management $200 per user/monthEnd-to-end supply chain visibility · AI-driven demand forecasting · Billed annually
Pricing varies by module and region; enterprise plans may require custom quotes.
Features
Attio
- Workspace and Data Management
- Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
- Automations
- Workflow automation, Integration blocks, Sequences
- Email and Calendar
- Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
- Enrichment and Communication Intelligence
- Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
- Reporting
- Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)
Microsoft Dynamics 365
- Customer Engagement
- Omnichannel customer service, AI-driven sales insights, Marketing automation, Case and knowledge management
- Finance and Operations
- Financial management and accounting, Supply chain management, Project management, Inventory and warehouse management
- Business Intelligence
- Power BI integration, Custom dashboards and reports, Predictive analytics, Real-time data visualization
- Integration and Extensibility
- Pre-built connectors for Microsoft 365, RESTful APIs for custom integrations, Azure Logic Apps support, Low-code/no-code customization