tech from europe

PriceShape

🇩🇰 DK · from €299/mo

Competitor price monitoring and dynamic pricing for retailers and brands

GDPRISO 27001
PriceShape is a Danish price-tracking and market intelligence platform for retailers and brands. It monitors competitor prices, stock levels and assortments across channels and countries, delivering real-time insights for dynamic pricing strategies. The platform offers rules-based automation with price limits and integrates competitor data into customizable dashboards. ISO 27001 certified and GDPR compliant.

Replaces

PriceShape is sought as a European alternative to:

Features

Competitor and market monitoring

  • Tracks competitor prices, stock status, and price history
  • Matches products to competitor listings using GTIN
  • Supports competitor, brand, and category selection across markets
  • Uses automated scraping, AI checks, and manual review for validation

Dynamic and intelligent pricing

  • Automates price changes based on rules and market signals
  • Enforces minimum price thresholds to protect margins
  • Supports product groupings by attributes and performance data
  • Enables seasonal discount schedules and price-ending rules (e.g., .95, .99)

Retail performance and reporting

  • Personalized dashboards for price positions, vendor prices, and stock status
  • Filters and reports for performance data
  • Uses sales and analytics data to group products, including slow-moving items

Marketing optimization

  • Supplementary feed to Google Merchant Center with price, margin, and stock data
  • Helps prioritize advertising spend (does not plug directly into Google Ads)
  • Google Analytics 4 connection to relate pricing to conversion and performance

Brand and reseller monitoring

  • Tracks reseller prices and stock
  • Supports vendor grouping and benchmarking
  • Offers market insight, key-account dashboards, and management reporting

Data connections and integrations

  • Direct Shopify integration for product data and price updates
  • Custom data connections via script or PriceShape API

Pricing

Starting package
€299 per month per month
  • Market insights and advanced data export
  • Intelligent pricing
  • Product support
  • Final price depends on number of products tracked and markets
Enterprise / Custom
Custom pricing custom
  • Fully configured setup tailored to business needs
  • Dedicated Senior Customer Success Manager
  • Direct phone line, workshops, and consultancy
  • Quoted based on assortment and markets

Final price depends on assortment and markets. Contact sales for a quote.

EU Trust Profile

What we verified against public sources, last checked 2026-11-08. Every point links to its evidence.

  • European legal entityPriceShape ApS, Aarhus (DK)

    The contracting entity is registered in Denmark.

    Evidence →
  • Trust center / security page
    Evidence →
  • ISO 27001
    Evidence →
  • Local-language support

    Support is explicitly confirmed in Danish and English; only Danish is listed here as English is excluded per the schema.

    Evidence →

We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.

Work at PriceShape?

This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (DK) and the compliance points we checked against public sources — the date on it is the date we last checked.

PriceShape — verified European company on tech-from-europe.euPriceShape — verified European company on tech-from-europe.eu

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Reviews

Recurring themes, synthesized from public reviews across portals.

What users value

  • Responsive and helpful customer support with quick issue resolution
  • Intuitive and user-friendly interface with clean navigation
  • Clear visual dashboards and competitor price comparisons
  • Automated monitoring and reporting reduce manual price checks
  • Product categorization and pricing rules for assortment management
  • Useful onboarding sessions and setup assistance
  • Integration with webshop platforms is straightforward
  • Competitor analysis enhances pricing decision-making

Where users see room to improve

  • · High entry price, especially for SMBs or large catalogs
  • · Initial setup can be time-consuming due to feed preparation and product-specific quirks
  • · Automated data matching may require manual verification for accuracy

Integrations

ShopifyGoogle Merchant CenterGoogle Analytics 4IdealoAmazonBolPriceRunnerPrisjagtManoManoGalaxusKauflandeBay

PriceShape: frequently asked questions

How much does PriceShape cost?
PriceShape starts at €299/mo. Final price depends on assortment and markets. Contact sales for a quote.
Which tools does PriceShape integrate with?
PriceShape connects with Shopify, Google Merchant Center, Google Analytics 4, Idealo, Amazon, Bol, PriceRunner and Prisjagt, plus 4 more integrations we found.

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Feature, pricing and integration details are based on web research (as of 2026-11-08), without guarantee, errors are possible. The vendor's website prevails.

PriceShape — price tracking software · tech-from-europe.eu