Funnel
🇸🇪 SE
4.5/5· 214 reviews across 3 portals
Swedish marketing-data platform that unifies 500+ ad, analytics and CRM sources on EU servers
Replaces
Funnel is sought as a European alternative to:
Features
Data Connectivity & Management
- 500+ pre-built connectors to advertising, social media, e-commerce, and CRM platforms
- Data harmonization and currency conversion across all plans
- Auto-connect and naming conventions for standardized data mapping
- User roles and permissions for access control
- Workspaces: 1 (Starter), unlimited (Business, Enterprise)
- Portals: 1 (Starter), unlimited with custom branding (Business, Enterprise)
Data Storage & Export
- Centralized data storage for all connected sources
- Export to 26+ destinations (Business/Enterprise), including BI tools and data warehouses
- Daily exports (Starter), every 2 hours (Business, Enterprise)
- Google Sheets, Looker Studio, PowerBI, and Tableau integration
- Google Analytics 4 data upload capability
- Conversion APIs for direct data transfer to ad platforms
Reporting & Dashboards
- Funnel Dashboards available on all plans
- 3 reporting solutions (Starter), 6 (Business, Enterprise)
- Customizable dashboards with drag-and-drop interface
- Real-time data visualization and trend analysis
- Pre-built templates for common marketing reporting needs
Advanced Measurement (Add-ons)
- Marketing Mix Modeling (MMM) as paid add-on
- Multi-touch attribution (MTA) for cross-channel analysis
- Incrementality testing to measure campaign impact
- Triangulation for data validation across sources
Compliance & Security
- Enterprise governance and compliance features (Enterprise plan)
- Single Sign-On (SSO) via Okta, Azure AD, SAML, OIDC, SCIM
- External authentication options
- Custom integrations and destinations available on request
Pricing
Base plan pricing is not publicly listed. Measurement add-ons start at $2,250/month (billed annually). Flexpoints for additional capacity are available at extra cost.
EU Trust Profile
5 of 9 criteria verified with evidence, last checked 2026-08-03. Every ✓ links to its source.
- Evidence →Data Processing Agreement (DPA)
The Data Processing Agreement (DPA) is available for customers when GDPR applies to their use of the service.
- Evidence →Trust center / security page
Funnel provides a dedicated information security overview page detailing its security practices and compliance.
- Evidence →EU data residencyEU (region selectable)
Customers can choose to host their data in the EU or US data regions.
- Public sub-processor list
Funnel does not provide a publicly accessible sub-processor list; it is available upon customer request.
- Evidence →ISO 27001
Funnel's security program is certified according to the ISO 27001 standard.
- Evidence →SOC 2Type 2 attested
Funnel has undergone a SOC 2 Type 2 attestation.
- BSI C5not verified
- TISAXnot verified
- German-language supportnot verified
Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Centralizes marketing data from a wide range of sources, including ad platforms, CRM systems, and e-commerce tools
- Automates data collection and integration, eliminating manual coding or script maintenance
- Intuitive reporting and dashboards for tracking cross-channel performance metrics
- Responsive, helpful, and proactive customer support for setup and troubleshooting
- Reduces time spent on data aggregation and reporting tasks significantly
- Supports a broad ecosystem of connectors for common marketing tools
- Effective for consolidating disparate data sources into unified reports
Where users see room to improve
- · Pricing model perceived as expensive and unpredictable, with usage-based billing leading to cost surprises
- · Steep learning curve and lack of in-platform guidance, requiring technical expertise for setup
- · Occasional data reliability issues, with reported figures not always matching source platforms
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.