Funnel
🇸🇪 SE
4.5/5· 214 reviews across 3 portals
Swedish marketing-data platform that unifies 500+ ad, analytics and CRM sources on EU servers
Features
Data Connectivity & Management
- 500+ pre-built connectors to advertising, social media, e-commerce, and CRM platforms
- Data harmonization and currency conversion across all plans
- Auto-connect and naming conventions for standardized data mapping
- User roles and permissions for access control
- Workspaces: 1 (Starter), unlimited (Business, Enterprise)
- Portals: 1 (Starter), unlimited with custom branding (Business, Enterprise)
Data Storage & Export
- Centralized data storage for all connected sources
- Export to 26+ destinations (Business/Enterprise), including BI tools and data warehouses
- Daily exports (Starter), every 2 hours (Business, Enterprise)
- Google Sheets, Looker Studio, PowerBI, and Tableau integration
- Google Analytics 4 data upload capability
- Conversion APIs for direct data transfer to ad platforms
Reporting & Dashboards
- Funnel Dashboards available on all plans
- 3 reporting solutions (Starter), 6 (Business, Enterprise)
- Customizable dashboards with drag-and-drop interface
- Real-time data visualization and trend analysis
- Pre-built templates for common marketing reporting needs
Advanced Measurement (Add-ons)
- Marketing Mix Modeling (MMM) as paid add-on
- Multi-touch attribution (MTA) for cross-channel analysis
- Incrementality testing to measure campaign impact
- Triangulation for data validation across sources
Compliance & Security
- Enterprise governance and compliance features (Enterprise plan)
- Single Sign-On (SSO) via Okta, Azure AD, SAML, OIDC, SCIM
- External authentication options
- Custom integrations and destinations available on request
Pricing
Base plan pricing is not publicly listed. Measurement add-ons start at $2,250/month (billed annually). Flexpoints for additional capacity are available at extra cost.
EU Trust Profile
What we verified against public sources, last checked 2026-08-03. Every point links to its evidence.
- Evidence →EU data residencyEU (region selectable)
Customers can choose to host their data in the EU or US data regions.
- Evidence →Data Processing Agreement (DPA)
The Data Processing Agreement (DPA) is available for customers when GDPR applies to their use of the service.
- Evidence →Trust center / security page
Funnel provides a dedicated information security overview page detailing its security practices and compliance.
- Evidence →ISO 27001
Funnel's security program is certified according to the ISO 27001 standard.
- Evidence →SOC 2
Funnel has undergone a SOC 2 Type 2 attestation.
We list only what we could verify against a public source on the check date. A point that is absent was not established either way — it is not a finding against the vendor. The vendor's own information prevails.
Work at Funnel?
This badge is free for every vendor we list and has no bearing on the order of any list. It is issued on the basis of a verified European headquarters (SE) and the compliance points we checked against public sources — the date on it is the date we last checked.
Embed code
<a href="https://tech-from-europe.eu/product/funnel"><img src="https://tech-from-europe.eu/badge/funnel.svg" alt="Funnel — verified European company on tech-from-europe.eu" height="164"></a>Plain HTML: an SVG served from our domain, with no JavaScript, no cookies and no tracking of your visitors. Add ?style=card for the wide variant, or swap .svg for .png where a CMS refuses SVG. Whether you nofollow the link is your call — we do not check.
Claiming the profile with a work email gets you the artwork as PNG, a form for correcting anything we got wrong, and a note whenever we re-check you.
Claim this profile →Something wrong on this page? Write to hello@tech-from-europe.eu with a public link and we will re-check it.
Reviews
Recurring themes, synthesized from public reviews across portals.
What users value
- Centralizes marketing data from a wide range of sources, including ad platforms, CRM systems, and e-commerce tools
- Automates data collection and integration, eliminating manual coding or script maintenance
- Intuitive reporting and dashboards for tracking cross-channel performance metrics
- Responsive, helpful, and proactive customer support for setup and troubleshooting
- Reduces time spent on data aggregation and reporting tasks significantly
- Supports a broad ecosystem of connectors for common marketing tools
- Effective for consolidating disparate data sources into unified reports
Where users see room to improve
- · Pricing model perceived as expensive and unpredictable, with usage-based billing leading to cost surprises
- · Steep learning curve and lack of in-platform guidance, requiring technical expertise for setup
- · Occasional data reliability issues, with reported figures not always matching source platforms
Ratings across portals
Linked facts, we bring ratings from every portal together in one place.
Integrations
Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.