Upsales vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how Upsales compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Upsales. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Swedish B2B CRM with built-in marketing automation and AI pipeline scoring
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇸🇪 SE
🇺🇸 US · 2018
EU data residency
Yes, for all customersSweden
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Price from
No
$497/mo
Free plan
No
No
Open Source
No
No
Integrations
Fortnox, Brightcall, Dubb, GetAccept, Goava +15
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
Upsales
Strengths
- +intuitive interface and ease of use
- +clear overview of business activities for sales follow-up and analytics
- +responsive and helpful customer support
- +strong Outlook integration
- +effective marketing tools like automated email campaigns and segmentation
- +smooth onboarding with tutorials, documentation, and team assistance
- +useful lead nurturing capabilities
Limitations
- −steep learning curve for marketing automation features
- −outdated and limited quoting tools
- −mobile app with fewer features and suboptimal performance
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
Upsales
GoHighLevel
EU data residency
Yes, for all customersSweden
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
ISO 27001
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
Upsales
No published pricing we could verify.
Pricing is not publicly disclosed. Estimated starting at £49 per user per month plus a platform fee (£2,000–£9,000/year). 14-day free trial available.
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
Upsales
- CRM & Sales Management
- Centralized contact and company management, Pipeline tracking and deal management, Activity logging, AI-driven deal recommendations
- Marketing Automation
- Targeted campaign creation, Automated responses based on behavior, Lead nurturing and management, Advanced segmentation tools
- Business Intelligence & Analytics
- Sales analytics and forecasting, Reporting and ROI tracking, Performance metrics and visual analytics, Dashboards for pipeline health and activity metrics
- Integrations & Productivity
- Email and calendar integration (Outlook, Google Calendar), ERP integration (e.g., Fortnox), API access
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI