Odoo CRM vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how Odoo CRM compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Odoo CRM. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Open-source CRM from Belgium with a free plan and modular ERP integration.
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇧🇪 BE
🇺🇸 US · 2018
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
ISO/IEC 27001:2022, SOC 2 Type II
Price from
€19.90/user/mo
$497/mo
Free plan
Yes
No
Open Source
Yes
No
Integrations
Email, Live Chat, SMS, VoIP (Asterisk v13.2), Sales +10
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
Odoo CRM
Strengths
- +Comprehensive integrated platform that combines CRM with accounting, inventory, and other business functions in a single system, reducing data silos and subscription costs
- +Highly modular structure allows users to activate only the required features, avoiding unnecessary complexity
- +Open-source framework enables deep customization to fit complex business processes
- +Strong ease-of-use ratings (8.4–8.5/10 on G2) and flexibility for customization (8.5/10 on G2)
- +AI-supported lead prioritization and predictive lead scoring enhance sales efficiency
- +Seamless integration with other Odoo modules eliminates the need for third-party connectors
- +Cost-effective pricing model compared to standalone solutions for multiple business functions
- +Suitable for organizations seeking a unified ERP and CRM solution with high adaptability
Limitations
- −Customer support receives consistently low ratings (3.9/5 on Software Advice), with slow response times, regional quality variations, and reports of support staff lacking expertise
- −Hidden costs and aggressive upselling, including price increases when changing plans and pressure to purchase additional 'Success Packs'
- −Steep learning curve and technical complexity, particularly for customizations, with upgrades often breaking existing configurations
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
Odoo CRM
GoHighLevel
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
ISO 27001:2022
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
Odoo CRM
- One App Free €0 per user / monthOne app, unlimited users · Odoo Online hosting included · Multi-company support
- Standard €19.90 per user / month (annual billing)All apps included · Odoo Online hosting · Discount for first 12 months
- Custom €29.90 per user / month (annual billing)All apps included · Choice of Odoo Online, Odoo.sh, or on-premise hosting · Odoo Studio included
Pricing applies to annual billing. Monthly rates may differ.
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
Odoo CRM
- Lead Management
- Inbound leads from emails, VoIP calls, social media, website visitors, events, and support tickets, Automated email campaigns for lead nurturing based on segments, Predictive lead scoring with success probability calculation, GeoIP detection for lead location
- Opportunity Management
- Pipeline management with drag-and-drop interface, Customizable stages with descriptions, Activity and call scheduling, Meeting scheduling with Google Calendar sync
- Customer Management
- Shared address book for sales teams, Customer preference settings, Multi-address support for companies, Full activity history attached to customers
- Communication
- Email templates for common communications, Email gateways with automatic attachment to opportunities, VoIP with dial queues, call logging, and auto-rescheduling, Custom alerts for key opportunities
- Reporting
- Dashboard with predefined or custom reports, Opportunities analysis with advanced filters, Cohort analysis for KPI evolution, Leads analysis for marketing ROI
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI