Brevo vs Unbounce
Last updated October 2026
Looking for a European alternative to Unbounce? Here's how Brevo compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Brevo. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
French all-in-one marketing platform with EU-hosted data and ISO 27001 certification
Build and optimize landing pages, popups, and sticky bars for marketing campaigns.
Headquarters
🇫🇷 FR
🇨🇦 CA · 2009
EU data residency
Yes, for all customersEU (France)
not established
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
SOC 2 Type I
Price from
$10.80/mo
$22/mo
Free plan
Yes
No
Open Source
No
No
Ratings
Integrations
WordPress, WooCommerce, Shopify, BigCommerce, PrestaShop +29
Zapier, Google Tag Manager, Google Analytics, Google Ads, Mailchimp +7
Where each one wins
Brevo
Strengths
- +Intuitive interface and ease of use, with seamless contact importing and drag-and-drop automations
- +Pricing model based on email volume rather than contact count, with a generous free tier (300 emails/day)
- +All-in-one platform combining email marketing, CRM, and multi-channel inbox (WhatsApp, email, social DMs)
- +Strong deliverability and reliability compared to competitors like Mailchimp
- +Built-in technical features like automatic unsubscribe headers, SPF/DKIM/DMARC authentication, and bounce processing
Limitations
- −Customer support is slow, often provides canned responses, and struggles with complex technical issues
- −UI is buggy, with outdated documentation and limited template customization options
- −API and transactional email workflows can be frustrating to implement
- −Steep learning curve for advanced features like automations and contact attributes
Unbounce
Strengths
- +Intuitive drag-and-drop builder for quick page creation
- +Strong A/B testing and optimization tools
- +Good template selection for fast deployment
- +Reliable uptime and performance
Limitations
- −Steep learning curve for advanced features
- −Limited native integrations without Zapier
- −Higher cost for scaling traffic and domains
- −No permanent free plan
Data residency & compliance
Brevo
Unbounce
EU data residency
Yes, for all customersEU (France)
not established
Transfer mechanism
Not required — data stays in the EU
not established
Certifications
ISO 27001:2022
SOC 2 Type I
Pricing
Brevo
- Free Free per monthUp to 300 emails per day after account approval · Best for individuals and solopreneurs · No credit card required
- Starter $10.80 per month (monthly billing)From 5,000 emails per month · Email & SMS (SMS credit sold separately) · Drag & drop editor, templates, AI content generator
- Standard (Most Popular) $27.92 per month (monthly billing)Includes everything in Starter plus: · Marketing automation (unlimited workflows) · A/B testing and advanced email reporting (heatmaps, geography, device)
- Professional $58.50 per user / month (monthly billing)From 150,000 emails per month · Includes everything in Standard plus: · WhatsApp, popups, mobile & web push
- Enterprise On request Custom pricing for large-scale needs · Multi-account management and custom objects · Brevo Mobile Wallet and custom loyalty engine
Pricing varies based on email volume and add-ons (e.g., SMS credits, sales tools).
Unbounce
- Starter $22 per month, billed annuallyUp to 500 conversions · 1 domain · Unlimited landing pages, popups, and sticky bars
- Build $74 per month, billed annuallyUp to 1,000 conversions · 3 domains · Unlimited landing pages, popups, and sticky bars
- Experiment $112 per month, billed annuallyUp to 2,500 conversions · 5 domains · Unlimited A/B tests
- Optimize $187 per month, billed annuallyUp to 10,000 conversions · 10 domains · Smart Traffic AI routing
- Agency / Concierge On request Custom conversions and domains · Dedicated support · Custom pricing
14-day free trial available. Annual plans billed upfront at a 25% discount.
Features
Brevo
- Marketing & Campaigns
- Email marketing with drag & drop editor, templates, and AI content generator, SMS and WhatsApp marketing campaigns, Custom embeddable forms for lead capture, Web and mobile push notifications
- Sales & CRM
- Customizable sales pipelines for deal tracking, Phone calls, contact info, and call recordings, Workflow automation for sales tasks, Shared inbox for team email, tasks, and notes
- Customer Conversations
- Real-time live chat for websites, Chatbot for automated replies, Universal inbox for email, WhatsApp, live chat, and social media, Visitor intelligence to trigger messages based on visitor data
- Data & Analytics
- Import from multiple sources (databases, APIs), Universal data model with standard business objects, Identity resolution for deduplication and single customer ID, No-code data cleaning with custom rules
- Transactional Messaging
- 99% email deliverability rate, Dynamic templates for personalization, Fast setup with SDKs, APIs, and developer guides, SMTP relay, webhooks, and CMS plugins
Unbounce
- Page Creation
- Drag-and-drop landing page builder, Mobile-responsive templates, Custom domains and redirects, Custom scripts and pixels
- Popups & Sticky Bars
- Creation and customization, Targeting and scheduling, A/B testing for variants
- Testing & Optimization
- A/B testing, Manual traffic allocation, Smart Traffic AI routing, Confidence intervals
- AI & Reporting
- Smart Copy for marketing text generation, Conversion insights, Audience insights, Industry benchmarking