Heyflow vs Unbounce
Last updated November 2026
Heyflow is the European alternative to Unbounce: all data hosted in Germany, full DSGVO compliance, and modular pricing that scales with leads instead of traffic.
Our pick for a European buyer: Heyflow. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
Where each one wins
Heyflow
Strengths
- +Intuitive drag-and-drop interface enabling non-technical users to build complex funnels and forms without coding
- +Highly customizable design with over 600 style variables for pixel-perfect branding and adaptable flows
- +Fast loading times and mobile optimization with real-time visual feedback during flow building
- +Seamless native integrations with major marketing and CRM tools (Google Analytics, HubSpot, Salesforce, Zapier)
- +Responsive customer support with dedicated account managers praised for helpfulness
- +Quick onboarding and easy setup for rapid deployment of lead generation funnels and landing pages
- +Robust features including multi-step forms, conditional logic, A/B testing, analytics dashboards, and automated scoring for quizzes
Limitations
- −Interface and customization options can be overwhelming for beginners
- −Occasional performance issues and slow support response times reported
- −Limited suitability for use cases like surveys or appointment scheduling; primarily designed for lead generation and recruitment
Unbounce
Strengths
- +Intuitive drag-and-drop builder for quick page creation
- +Strong A/B testing and optimization tools
- +Good template selection for fast deployment
- +Reliable uptime and performance
Limitations
- −Steep learning curve for advanced features
- −Limited native integrations without Zapier
- −Higher cost for scaling traffic and domains
- −No permanent free plan
Data residency & compliance
Pricing
Heyflow
- Starter €29 / €19 per month (monthly / yearly billing)50 responses per month · Core funnel features
- Growth €129 / €89 per month (monthly / yearly billing)250 responses per month · Full design controls (CSS, custom fonts)
- Scale €299 / €239 per month (monthly / yearly billing)1,000 responses per month · Unlimited pages
- Enterprise From €1,100 per month5,000+ responses · Unlimited funnels and pages · Custom enterprise security
- Prime (e-commerce) €299 / €199 per month (monthly / yearly billing)25,000 visitors per month · 10 quiz funnels · Shopify, Klaviyo, Stripe integrations
- Custom (e-commerce) On request per monthUnlimited visitors, funnels and responses
Prices exclude VAT. 14-day free trial available.
Unbounce
- Starter $22 per month, billed annuallyUp to 500 conversions · 1 domain · Unlimited landing pages, popups, and sticky bars
- Build $74 per month, billed annuallyUp to 1,000 conversions · 3 domains · Unlimited landing pages, popups, and sticky bars
- Experiment $112 per month, billed annuallyUp to 2,500 conversions · 5 domains · Unlimited A/B tests
- Optimize $187 per month, billed annuallyUp to 10,000 conversions · 10 domains · Smart Traffic AI routing
- Agency / Concierge On request Custom conversions and domains · Dedicated support · Custom pricing
14-day free trial available. Annual plans billed upfront at a 25% discount.
Features
Heyflow
- Funnel building and design
- No-code multi-step flow builder, Mobile-first templates, Device-specific layouts, Custom fonts, styles, CSS, JavaScript and HTML
- Logic and personalization
- Conditional branching, Visual logic mapping, Variables and calculations, Lead scoring
- Lead capture and quality
- Partial submissions, Phone, email and address validation, SMS OTP verification, Duplicate lead detection
- Analytics and optimization
- Funnel and screen-level drop-off analytics, A/B testing, Conversion tracking, Server-side connections to advertising platforms
- Integrations, automation and compliance
- CRM and marketing integrations (HubSpot, Salesforce, Pipedrive, etc.), Webhooks and automation platforms (Zapier, Make, etc.), Consent tools (TrustedForm, Jornaya), Cookie consent and sensitive-data handling
Unbounce
- Page Creation
- Drag-and-drop landing page builder, Mobile-responsive templates, Custom domains and redirects, Custom scripts and pixels
- Popups & Sticky Bars
- Creation and customization, Targeting and scheduling, A/B testing for variants
- Testing & Optimization
- A/B testing, Manual traffic allocation, Smart Traffic AI routing, Confidence intervals
- AI & Reporting
- Smart Copy for marketing text generation, Conversion insights, Audience insights, Industry benchmarking
Frequently asked questions
Where is my data hosted with Heyflow vs Unbounce?
Heyflow processes and stores all data exclusively on Google Cloud servers in Germany, with SOC 2 Type II and ISO 27001 certification. Unbounce stores lead data in Germany and Ireland but uses AWS with US locations, which may raise data residency concerns under the CLOUD Act.
How do pricing and scalability compare?
Heyflow offers per-user pricing and scales with the number of leads, making it cost-effective for businesses focused on lead quality. Unbounce plans come with visitor limits, which can lead to overage fees for high-traffic campaigns.
What are the key feature differences?
Heyflow specializes in interactive, multi-step funnels with lead validation and conditional logic, ideal for mobile-heavy campaigns. Unbounce focuses on single landing pages with AI-driven traffic routing and dynamic text replacement, but lacks built-in lead validation and multi-step funnels.
Can I migrate my Unbounce funnels to Heyflow?
Heyflow supports importing Unbounce landing pages via HTML or direct URL, but multi-step funnels and conditional logic must be rebuilt manually. The Heyflow team offers migration support for enterprise customers.
Who should choose Heyflow, and who should stick with Unbounce?
Heyflow is best for European businesses needing DSGVO-compliant, mobile-first funnels with lead validation and flexible pricing. Unbounce suits larger teams with bigger budgets who prioritize AI-driven landing page optimization for PPC campaigns and can work around visitor limits.