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vsSalesforce

Attio vs Salesforce

Last updated October 2026

Looking for a European alternative to Salesforce? Here's how Attio compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Attio
Salesforce
What it is
AI-native CRM with flexible data modeling and EU hosting
Cloud-based CRM platform for sales, service, marketing, and more.
Headquarters
🇬🇧 GB
🇺🇸 US · 1999
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO 27001, BSI C5
Price from
€39.31/user/mo
No
Free plan
Yes
No
Open Source
No
No
Ratings
CAPTERRA 4.7/5 (8) · G2 4.4/5 (340) · TRUSTPILOT 3.2/5 (5)
No
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Slack, Microsoft Teams, Google Workspace, DocuSign, QuickBooks +3

Where each one wins

Attio

Strengths

  • +Notion-style interface that is intuitive and easy to learn
  • +Highly customizable pipelines and fields (9.4/10 customization score on G2)
  • +Fast implementation with median setup time of 12 days
  • +Free plan available for up to 3 users for testing
  • +Automatic data enrichment capabilities
  • +Real-time collaboration features
  • +Reported 40% productivity increase by users

Limitations

  • −Limited native integrations, requiring Zapier for many workflows
  • −No dedicated mobile app, with reduced functionality on mobile
  • −Limited reporting features compared to competitors like Salesforce

Salesforce

Strengths

  • +Highly scalable for enterprises
  • +Extensive customization options
  • +Strong ecosystem with AppExchange
  • +Reliable uptime and performance

Limitations

  • −Steep learning curve for new users
  • −High cost for small businesses
  • −Complex setup and configuration
  • −Limited transparency in subprocessors

Data residency & compliance

Attio
Salesforce
EU data residency
Yes, for all customers
Available on some plansEU data residency available in Frankfurt on request or specific plans.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
Published →
Published →
Sub-processors
Listed →
not established
Certifications
SOC 2 Type II
ISO 27001, BSI C5

Pricing

Attio

  • Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
  • Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
  • Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
  • Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support

Paid plans are billed annually; no month-to-month option.

Salesforce

No published pricing we could verify.

Pricing is custom and available on request via the Salesforce website.

Features

Attio

Workspace and Data Management
Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
Automations
Workflow automation, Integration blocks, Sequences
Email and Calendar
Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
Enrichment and Communication Intelligence
Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
Reporting
Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)

Salesforce

Core CRM
Lead and opportunity management, Contact and account tracking, Customizable dashboards, Activity and task automation
Data & Security
Role-based access control, Field-level encryption, Audit trails, Compliance with GDPR
Integration & Extensibility
REST and SOAP APIs, AppExchange marketplace, Custom objects and fields, Third-party app integrations
Analytics & Reporting
Custom report builder, Real-time analytics, Forecasting tools, AI-driven insights
Collaboration
Chatter for team communication, File and document sharing, Mobile access, Team workspaces
See Attio →More Salesforce alternatives