tech from europe

Lunio

🇬🇧 GB

4.6/5· 184 reviews across 4 portals

UK-based AI click-fraud protection for paid media, blocks bots and invalid traffic in real time.

GDPRISO 27001:2022
Lunio is a UK-based click-fraud detection platform that uses AI to identify and block invalid traffic across Google Ads, Meta, LinkedIn and other ad networks. It provides real-time protection, detailed analytics and automated refund requests to recover wasted ad spend. Hosted outside the EU but ISO 27001 certified and GDPR-compliant. Paid plans are available, with a free trial.

Replaces

Lunio is sought as a European alternative to:

Features

Invalid Traffic Detection & Protection

  • Real-time detection of invalid clicks using machine learning
  • Identification of legitimate, suspicious, or invalid users
  • Cookieless technology compliant with GDPR and CCPA
  • Automatic exclusion of invalid IPs at campaign and account levels
  • Multi-channel click data analysis (paid and non-paid clicks)
  • Four-layer protection system with automation and manual controls

Analytics & Insights

  • Granular campaign analytics by location, keyword, and placement
  • Click timestamps and conversion tracking
  • Actionable marketing insights to optimize ad spend and targeting
  • In-depth campaign analytics to track traffic quality changes over time
  • Custom reporting features

Integration & Automation

  • Deep integrations with Google Ads, Meta (Facebook), Bing, and other ad platforms
  • Multi-account management and reporting with admin and user controls
  • API access with unlimited calls for custom integrations
  • Automated IP blocking and campaign exclusions
  • Mobile app for account management (iOS and Android)

Support & Usability

  • Dedicated client success managers for expert support
  • User-friendly and intuitive dashboard
  • Quick setup without developer involvement
  • 14-day free traffic audit with full analytics access

Pricing

Pricing is customized based on ad spend, channel coverage, and business needs. Contact Lunio for a tailored plan.

EU Trust Profile

5 of 9 criteria verified with evidence, last checked 2026-08-03. Every ✓ links to its source.

  • Data Processing Agreement (DPA)

    The Data Processing Agreement (DPA) is publicly available and forms part of the Services Agreement.

    Evidence →
  • Trust center / security page

    Lunio operates a dedicated Trust Center for security and compliance information.

    Evidence →
  • EU data residencynot verified

    The DPA states the processor is based in the UK but does not specify EU/EEA data residency locations.

  • Public sub-processor list

    The DPA includes a list of approved sub-processors.

    Evidence →
  • ISO 27001

    Lunio is certified under the ISO 27001:2022 standard for information security management.

    Evidence →
  • SOC 2

    Lunio has completed a SOC 2 Type I audit covering Security, Availability, and Confidentiality.

    Evidence →
  • BSI C5not verified
  • TISAXnot verified
  • German-language supportnot verified

    No explicit information is provided about German-language product support.

Verified means: the claim was publicly documented at the linked source on the check date. The vendor's own information prevails.

Reviews

Recurring themes, synthesized from public reviews across portals.

What users value

  • Easy setup and intuitive interface enabling quick onboarding without extensive training
  • Reliable detection and blocking of fraudulent, invalid, and bot traffic across major ad platforms
  • Measurable improvement in campaign ROI and conversion rates (e.g., MQL to demo conversion rising from ~50% to ~60%)
  • Responsive and personable customer support, with named representatives frequently highlighted for assistance
  • Comprehensive reporting dashboard providing granular visibility into traffic quality by channel, campaign, keyword, and location
  • Reduction in wasted ad spend through accurate identification of low-quality leads

Where users see room to improve

  • · Steep learning curve for advanced analytics and traffic quality metrics, lacking simplified explanations or guided onboarding
  • · Dashboard limitations with unclear data presentation and insufficient guidance for interpreting complex metrics
  • · Integration challenges, particularly with LinkedIn, YouTube, and Google campaigns, complicating implementation

Ratings across portals

Linked facts, we bring ratings from every portal together in one place.

Integrations

Google AdsMeta (Facebook) AdsMicrosoft Bing AdsAPI (unlimited calls)Minimal AI (customer support automation)

Feature, pricing and integration details are based on web research (as of 2026-06-21), without guarantee, errors are possible. The vendor's website prevails.