UK-based AI click-fraud protection for paid media, blocks bots and invalid traffic in real time.
Replaces ClickCease with AI-driven click-fraud protection, real-time blocking, and multi-channel analytics.
What users praise and criticise
- Easy setup and intuitive interface enabling quick onboarding without extensive training
- Reliable detection and blocking of fraudulent, invalid, and bot traffic across major ad platforms
- Measurable improvement in campaign ROI and conversion rates (e.g., MQL to demo conversion rising from ~50% to ~60%)
- Steep learning curve for advanced analytics and traffic quality metrics, lacking simplified explanations or guided onboarding
- Dashboard limitations with unclear data presentation and insufficient guidance for interpreting complex metrics
- Integration challenges, particularly with LinkedIn, YouTube, and Google campaigns, complicating implementation