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vsQualtrics

SurveyLegend vs Qualtrics

Last updated October 2026

Looking for a European alternative to Qualtrics? Here's how SurveyLegend compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: SurveyLegend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Mobile-first survey builder with EU-hosted data and real-time analytics, with paid plans available.
Experience management platform for surveys, customer feedback, and analytics.
Headquarters
🇸🇪 SE
🇺🇸 US · 2002
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on higher-tier plans or upon request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
$15/mo
No
Free plan
Yes
Yes
Open Source
No
No
Integrations
Google Sheets, Google Drive, Mailchimp, Salesforce, HubSpot CRM +2
Salesforce, Slack, Microsoft Teams, HubSpot, Zapier +3

Where each one wins

SurveyLegend

Strengths

  • +Intuitive drag-and-drop interface requiring minimal technical skills, ideal for beginners
  • +Visually appealing and customizable templates with mobile-responsive designs for professional surveys
  • +Live analytics and real-time data visualization for immediate, organized results
  • +Flexible question types, including image-based ratings and comment fields for engaging surveys
  • +Effective for conversational-style surveys, improving respondent engagement and team feedback
  • +User-friendly experience praised for making survey creation feel effortless and enjoyable

Limitations

  • −Restrictive pricing structure with unclear distinctions between free and paid features, limiting advanced functionality
  • −Data export limited to basic formats (Excel, CSV, ODS) in free plans; deeper customization and automation tools require paid upgrades
  • −Limited analytics depth and customization options, making it less suitable for enterprise or high-volume needs

Qualtrics

Strengths

  • +Highly customizable surveys with advanced logic
  • +Robust analytics and reporting tools
  • +Strong compliance and security features
  • +Seamless integrations with third-party tools

Limitations

  • −Steep learning curve for beginners
  • −Higher-tier plans can be expensive
  • −EU data residency not available on all plans
  • −Complex setup for advanced features

Data residency & compliance

SurveyLegend
Qualtrics
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on higher-tier plans or upon request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
DPA
not established
Sub-processors
not established
Certifications
No
ISO 27001, SOC 2 Type II

Pricing

SurveyLegend

  • Starter Free foreverUp to 3 surveys · 1,000 responses per survey · 1 conditional logic flow per survey
  • Pro $15 per month (billed annually)Up to 20 surveys · 5,000 responses per survey · 10 conditional logic flows per survey
  • Business $25 per month (billed annually)Unlimited surveys · 20,000 responses per survey · Unlimited conditional logic flows
  • Legendary $65 per month (billed annually)Unlimited responses and exports · 100,000 responses per survey · 100,000 API calls per day

Prices in USD, excluding VAT. Monthly billing available at higher rates.

Qualtrics

  • Free Free ForeverBasic survey features · Limited responses per survey · Qualtrics branding
  • Essentials On request MonthlyAdvanced survey logic · Basic reporting · Email support
  • Advanced On request MonthlyFull analytics suite · API access · Dedicated support

Pricing for paid plans is available on request. EU data residency may require higher-tier plans.

Features

SurveyLegend

Survey Creation & Design
Create surveys, forms, polls and questionnaires with unlimited questions, Custom backgrounds and logos with external links for branding, Touchscreen-optimized creation on tablets and computers, Media Gallery for image uploads and participant voting
Data Collection & Analysis
Collect responses on mobile, tablet and desktop devices, Real-time analytics and live data visualization, Filter data by date range and other criteria, Share real-time results via private links
Security & Support
256-bit SSL encryption for all surveys, 14-day money-back guarantee, Phone support (Legendary plan only), Priority email support (Legendary plan only)
API & Automation
RESTful API with daily call limits (10,000 on Business, 100,000 on Legendary), Webhooks (3 per survey on Business, unlimited on Legendary), Automatic sync to Google Sheets for data export

Qualtrics

Survey Creation
Drag-and-drop survey builder, Custom branding and theming, Advanced question types (matrix, ranking, etc.), Logic and branching
Data Analysis & Reporting
Real-time analytics dashboards, Cross-tabulation and filtering, Exportable reports (PDF, CSV, etc.), Statistical analysis tools
Integration & Automation
API access for custom integrations, Pre-built connectors (Salesforce, Slack, etc.), Webhooks for real-time notifications, Automated workflows
Compliance & Security
GDPR compliance support, Standard Contractual Clauses (SCCs), Data Processing Agreement (DPA), Role-based access control