SurveyLegend vs Qualtrics
Last updated October 2026
Looking for a European alternative to Qualtrics? Here's how SurveyLegend compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: SurveyLegend. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Mobile-first survey builder with EU-hosted data and real-time analytics, with paid plans available.
Experience management platform for surveys, customer feedback, and analytics.
Headquarters
🇸🇪 SE
🇺🇸 US · 2002
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on higher-tier plans or upon request.
DSGVO / GDPR
Yes
Yes
Certifications
No
ISO 27001, SOC 2 Type II
Price from
$15/mo
No
Free plan
Yes
Yes
Open Source
No
No
Ratings
Integrations
Google Sheets, Google Drive, Mailchimp, Salesforce, HubSpot CRM +2
Salesforce, Slack, Microsoft Teams, HubSpot, Zapier +3
Where each one wins
SurveyLegend
Strengths
- +Intuitive drag-and-drop interface requiring minimal technical skills, ideal for beginners
- +Visually appealing and customizable templates with mobile-responsive designs for professional surveys
- +Live analytics and real-time data visualization for immediate, organized results
- +Flexible question types, including image-based ratings and comment fields for engaging surveys
- +Effective for conversational-style surveys, improving respondent engagement and team feedback
- +User-friendly experience praised for making survey creation feel effortless and enjoyable
Limitations
- −Restrictive pricing structure with unclear distinctions between free and paid features, limiting advanced functionality
- −Data export limited to basic formats (Excel, CSV, ODS) in free plans; deeper customization and automation tools require paid upgrades
- −Limited analytics depth and customization options, making it less suitable for enterprise or high-volume needs
Qualtrics
Strengths
- +Highly customizable surveys with advanced logic
- +Robust analytics and reporting tools
- +Strong compliance and security features
- +Seamless integrations with third-party tools
Limitations
- −Steep learning curve for beginners
- −Higher-tier plans can be expensive
- −EU data residency not available on all plans
- −Complex setup for advanced features
Data residency & compliance
SurveyLegend
Qualtrics
EU data residency
Yes, for all customers
Available on some plansEU data residency is available on higher-tier plans or upon request.
Transfer mechanism
Not required — data stays in the EU
Standard Contractual Clauses
Certifications
No
ISO 27001, SOC 2 Type II
Pricing
SurveyLegend
- Starter Free foreverUp to 3 surveys · 1,000 responses per survey · 1 conditional logic flow per survey
- Pro $15 per month (billed annually)Up to 20 surveys · 5,000 responses per survey · 10 conditional logic flows per survey
- Business $25 per month (billed annually)Unlimited surveys · 20,000 responses per survey · Unlimited conditional logic flows
- Legendary $65 per month (billed annually)Unlimited responses and exports · 100,000 responses per survey · 100,000 API calls per day
Prices in USD, excluding VAT. Monthly billing available at higher rates.
Qualtrics
- Free Free ForeverBasic survey features · Limited responses per survey · Qualtrics branding
- Essentials On request MonthlyAdvanced survey logic · Basic reporting · Email support
- Advanced On request MonthlyFull analytics suite · API access · Dedicated support
Pricing for paid plans is available on request. EU data residency may require higher-tier plans.
Features
SurveyLegend
- Survey Creation & Design
- Create surveys, forms, polls and questionnaires with unlimited questions, Custom backgrounds and logos with external links for branding, Touchscreen-optimized creation on tablets and computers, Media Gallery for image uploads and participant voting
- Data Collection & Analysis
- Collect responses on mobile, tablet and desktop devices, Real-time analytics and live data visualization, Filter data by date range and other criteria, Share real-time results via private links
- Security & Support
- 256-bit SSL encryption for all surveys, 14-day money-back guarantee, Phone support (Legendary plan only), Priority email support (Legendary plan only)
- API & Automation
- RESTful API with daily call limits (10,000 on Business, 100,000 on Legendary), Webhooks (3 per survey on Business, unlimited on Legendary), Automatic sync to Google Sheets for data export
Qualtrics
- Survey Creation
- Drag-and-drop survey builder, Custom branding and theming, Advanced question types (matrix, ranking, etc.), Logic and branching
- Data Analysis & Reporting
- Real-time analytics dashboards, Cross-tabulation and filtering, Exportable reports (PDF, CSV, etc.), Statistical analysis tools
- Integration & Automation
- API access for custom integrations, Pre-built connectors (Salesforce, Slack, etc.), Webhooks for real-time notifications, Automated workflows
- Compliance & Security
- GDPR compliance support, Standard Contractual Clauses (SCCs), Data Processing Agreement (DPA), Role-based access control