Lunio vs ClickGuard
Last updated October 2026
Looking for a European alternative to ClickGuard? Here's how Lunio compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Lunio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
UK-based AI click-fraud protection for paid media, blocks bots and invalid traffic in real time.
Click fraud prevention and detection for digital advertising campaigns.
Headquarters
🇬🇧 GB
🇺🇸 US
EU data residency
not established
not established
DSGVO / GDPR
Yes
Yes
Certifications
ISO 27001:2022
No
Price from
No
No
Free plan
No
No
Open Source
No
No
Integrations
Google Ads, Microsoft Advertising (Bing Ads), Yandex, Naver, Meta Ads (Facebook & Instagram) +5
No
Where each one wins
Lunio
Strengths
- +Easy setup and intuitive interface enabling quick onboarding without extensive training
- +Reliable detection and blocking of fraudulent, invalid, and bot traffic across major ad platforms
- +Measurable improvement in campaign ROI and conversion rates (e.g., MQL to demo conversion rising from ~50% to ~60%)
- +Responsive and personable customer support, with named representatives frequently highlighted for assistance
- +Comprehensive reporting dashboard providing granular visibility into traffic quality by channel, campaign, keyword, and location
- +Reduction in wasted ad spend through accurate identification of low-quality leads
Limitations
- −Steep learning curve for advanced analytics and traffic quality metrics, lacking simplified explanations or guided onboarding
- −Dashboard limitations with unclear data presentation and insufficient guidance for interpreting complex metrics
- −Integration challenges, particularly with LinkedIn, YouTube, and Google campaigns, complicating implementation
ClickGuard
Data residency & compliance
Lunio
ClickGuard
EU data residency
not established
not established
Transfer mechanism
not established
not established
Certifications
ISO 27001:2022
No
Features
Lunio
- AI-Powered Detection & Scoring
- Machine learning algorithms updated daily for real-time click scoring (legitimate, suspicious, invalid), Detects invalid clicks at or before the click stage with <1% false positive rate, Blocks malicious bots, automated scripts, click farms, scrapers, and VPN/proxy spoofing, Cookieless tracking script compliant with GDPR and CCPA
- Automated Protection & Exclusion Management
- Dynamic IP exclusion at campaign and account levels, Custom exclusion audiences synchronized across multiplatform environments, Multichannel protection: invalid IPs excluded across all campaigns/platforms, Performance Max (PMax) optimizations with Opteo’s N-Gram Finder for low-value search terms
- Analytics, Reporting & Optimization
- Campaign-, placement-, keyword-, and geo-level IVT reporting, Traffic legitimacy reporting to improve smart bidding algorithms, Retains first-party clickstream data for two years across ad channels, Multi-account management with distinct workspace administration and user controls
- Compliance & Data Handling
- GDPR and CCPA compliant tracking, No impact on page load speeds
ClickGuard
- Fraud Detection
- Real-time click analysis, IP and device fingerprinting, Behavioral pattern recognition
- Reporting
- Customizable dashboards, Historical data tracking, Exportable reports
- Integration
- API access, Ad platform connectors, Webhook support