tech from europe
vsClickGuard

Hitprobe vs ClickGuard

Last updated October 2026

Looking for a European alternative to ClickGuard? Here's how Hitprobe compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Hitprobe. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

What it is
Click-fraud protection with real-time blocking and ad-platform integrations
Click fraud prevention and detection for digital advertising campaigns.
Headquarters
🇬🇧 GB
🇺🇸 US
EU data residency
not established
not established
DSGVO / GDPR
No
Yes
Certifications
No
No
Price from
$80/mo
No
Free plan
Yes
No
Open Source
No
No
Ratings
No
Integrations
Google Ads (Search, Demand Gen, Display, Performance Max, Shopping, Video), Meta Ads (Facebook, Instagram), Microsoft Ads, HubSpot, Joomla +12
No

Where each one wins

Hitprobe

Strengths

  • +Straightforward setup and intuitive one-page dashboard that avoids overwhelming users
  • +Detailed, actionable traffic analytics distinguishing legitimate from fraudulent visits
  • +Advanced click fraud detection using device fingerprinting, IP reputation checks, and behavioral analysis in real time
  • +Responsive and helpful customer support, particularly valued by non-technical users
  • +No-code integration tools for syncing data with CRMs and ad stacks
  • +Flexible filtering, saved views, and automated alerts for streamlined workflows

Limitations

  • −Onboarding process described as somewhat clunky or in need of simplification
  • −Limited reporting features with demand for more advanced analytics and AI-driven insights
  • −Pricing perceived as expensive relative to value by some users

ClickGuard

Data residency & compliance

Hitprobe
ClickGuard
EU data residency
not established
not established
Transfer mechanism
not established
not established
DPA
not established
Sub-processors
not established
not established
Certifications
No
No

Pricing

Hitprobe

  • Free $0 forever50 sessions (clicks) · 1 site · 1 user
  • Growth 10 $80 per month, excluding tax10,000 sessions · 5 sites · 10 users
  • Growth 25 $150 per month, excluding tax25,000 sessions · 10 sites · 25 users
  • Growth 50 $280 per month, excluding tax50,000 sessions · 15 sites · 50 users
  • Growth 75 $350 per month, excluding tax75,000 sessions · 25 sites · 75 users
  • Growth 100 $400 per month, excluding tax100,000 sessions · 30 sites · 100 users
  • Enterprise $490 per month, excluding tax250,000 sessions · Unlimited sites · Unlimited users

Pricing is based on session volume. All plans include full feature access. Taxes not included.

ClickGuard

No published pricing we could verify.

Features

Hitprobe

Analytics & Tracking
Track user interactions via click tracker and Hitprobe tag, Real-time analytics dashboard, Advanced filtering for sessions and events, Saved and pinned views for quick access
Traffic Insights & User Data
Browser fingerprinting for unique user identification, Channel and source tracking with PPC campaign data and click IDs, Referrer analysis including referrer reputation, Entry and exit pages, session duration, and page views
Click Fraud Protection
Fully configurable fraud detection rules, Audience pixel exclusion to block unwanted traffic, Exclude specific IPs, IP ranges, and networks, Block referrer domains and cross-network exclusions
Data Export & Automation
Email notifications for saved views and alerts, Webhooks for real-time data integration, One-off CSV exports for any saved view, Scheduled exports for recurring reports

ClickGuard

Fraud Detection
Real-time click analysis, IP and device fingerprinting, Behavioral pattern recognition
Reporting
Customizable dashboards, Historical data tracking, Exportable reports
Integration
API access, Ad platform connectors, Webhook support