Hitprobe vs ClickGuard
Last updated October 2026
Looking for a European alternative to ClickGuard? Here's how Hitprobe compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Hitprobe. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Click-fraud protection with real-time blocking and ad-platform integrations
Click fraud prevention and detection for digital advertising campaigns.
Headquarters
🇬🇧 GB
🇺🇸 US
EU data residency
not established
not established
DSGVO / GDPR
No
Yes
Certifications
No
No
Price from
$80/mo
No
Free plan
Yes
No
Open Source
No
No
Integrations
Google Ads (Search, Demand Gen, Display, Performance Max, Shopping, Video), Meta Ads (Facebook, Instagram), Microsoft Ads, HubSpot, Joomla +12
No
Where each one wins
Hitprobe
Strengths
- +Straightforward setup and intuitive one-page dashboard that avoids overwhelming users
- +Detailed, actionable traffic analytics distinguishing legitimate from fraudulent visits
- +Advanced click fraud detection using device fingerprinting, IP reputation checks, and behavioral analysis in real time
- +Responsive and helpful customer support, particularly valued by non-technical users
- +No-code integration tools for syncing data with CRMs and ad stacks
- +Flexible filtering, saved views, and automated alerts for streamlined workflows
Limitations
- −Onboarding process described as somewhat clunky or in need of simplification
- −Limited reporting features with demand for more advanced analytics and AI-driven insights
- −Pricing perceived as expensive relative to value by some users
ClickGuard
Data residency & compliance
Hitprobe
ClickGuard
EU data residency
not established
not established
Transfer mechanism
not established
not established
Sub-processors
not established
not established
Certifications
No
No
Pricing
Hitprobe
- Free $0 forever50 sessions (clicks) · 1 site · 1 user
- Growth 10 $80 per month, excluding tax10,000 sessions · 5 sites · 10 users
- Growth 25 $150 per month, excluding tax25,000 sessions · 10 sites · 25 users
- Growth 50 $280 per month, excluding tax50,000 sessions · 15 sites · 50 users
- Growth 75 $350 per month, excluding tax75,000 sessions · 25 sites · 75 users
- Growth 100 $400 per month, excluding tax100,000 sessions · 30 sites · 100 users
- Enterprise $490 per month, excluding tax250,000 sessions · Unlimited sites · Unlimited users
Pricing is based on session volume. All plans include full feature access. Taxes not included.
ClickGuard
No published pricing we could verify.
Features
Hitprobe
- Analytics & Tracking
- Track user interactions via click tracker and Hitprobe tag, Real-time analytics dashboard, Advanced filtering for sessions and events, Saved and pinned views for quick access
- Traffic Insights & User Data
- Browser fingerprinting for unique user identification, Channel and source tracking with PPC campaign data and click IDs, Referrer analysis including referrer reputation, Entry and exit pages, session duration, and page views
- Click Fraud Protection
- Fully configurable fraud detection rules, Audience pixel exclusion to block unwanted traffic, Exclude specific IPs, IP ranges, and networks, Block referrer domains and cross-network exclusions
- Data Export & Automation
- Email notifications for saved views and alerts, Webhooks for real-time data integration, One-off CSV exports for any saved view, Scheduled exports for recurring reports
ClickGuard
- Fraud Detection
- Real-time click analysis, IP and device fingerprinting, Behavioral pattern recognition
- Reporting
- Customizable dashboards, Historical data tracking, Exportable reports
- Integration
- API access, Ad platform connectors, Webhook support