Attio vs GoHighLevel
Last updated October 2026
Looking for a European alternative to GoHighLevel? Here's how Attio compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Attio. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
AI-native CRM with flexible data modeling and EU hosting
All-in-one platform for agencies to manage CRM, marketing, automation, and client operations.
Headquarters
🇬🇧 GB
🇺🇸 US · 2018
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
DSGVO / GDPR
Yes
Yes
Certifications
SOC 2 Type II
ISO/IEC 27001:2022, SOC 2 Type II
Price from
€39.31/user/mo
$497/mo
Free plan
Yes
No
Open Source
No
No
Integrations
Gmail, Outlook, Segment, Mailchimp, Slack +8
Zapier, Stripe, Twilio, Mailgun, Google Cloud +5
Where each one wins
Attio
Strengths
- +Notion-style interface that is intuitive and easy to learn
- +Highly customizable pipelines and fields (9.4/10 customization score on G2)
- +Fast implementation with median setup time of 12 days
- +Free plan available for up to 3 users for testing
- +Automatic data enrichment capabilities
- +Real-time collaboration features
- +Reported 40% productivity increase by users
Limitations
- −Limited native integrations, requiring Zapier for many workflows
- −No dedicated mobile app, with reduced functionality on mobile
- −Limited reporting features compared to competitors like Salesforce
GoHighLevel
Strengths
- +Comprehensive all-in-one solution for agencies
- +Strong automation and workflow capabilities
- +Extensive integrations via marketplace
- +Active feature development and updates
Limitations
- −Steep learning curve for new users
- −Pricing can be high for small businesses
- −Occasional performance issues reported
- −Limited data residency options outside the US
Data residency & compliance
Attio
GoHighLevel
EU data residency
Yes, for all customers
Not offeredServer infrastructure is hosted in the United States.
Transfer mechanism
Not required — data stays in the EU
EU-US Data Privacy Framework
Certifications
SOC 2 Type II
ISO/IEC 27001:2022, SOC 2 Type II
Pricing
Attio
- Free €0 per user / month, billed monthly or annuallyUp to 3 seats · Real-time contact syncing · Automatic data enrichment
- Plus €39.31 per user / month, billed annuallyUp to 10 seats · Private lists · Enhanced email sending
- Pro €93.74 per user / month, billed annuallyUnlimited seats · Call intelligence and sequences · Permission controls
- Enterprise On request custom pricing, billed annuallyUnlimited objects and teams · Advanced security and admin controls · Tailored support
Paid plans are billed annually; no month-to-month option.
GoHighLevel
- Starter On request per monthBasic CRM and marketing tools · Limited automation features
- Unlimited On request per monthFull access to CRM, marketing, and automation · Unlimited sub-accounts
- Agency Pro $497 per monthAdvanced agency features · White-label options
- Enterprise Custom pricing per monthCustom solutions for large-scale needs · Dedicated support
14-day free trial available. Add-ons such as AI tools, HIPAA compliance, and white-label mobile apps are billed separately.
Features
Attio
- Workspace and Data Management
- Custom relationship attributes and objects, Record and entry templates, Formula attributes, File storage (50 GB in Free/Plus, unlimited in Pro/Enterprise)
- Automations
- Workflow automation, Integration blocks, Sequences
- Email and Calendar
- Email and calendar sync (1–3+ accounts per user), Email sharing with visibility controls, Bulk email sending (10–50 at once), Auto-labeling and auto-summaries
- Enrichment and Communication Intelligence
- Communication intelligence metrics (interaction history, connection strength), Company enrichment (name, logo, social media, employee count, funding), People enrichment (name, profile picture, social media, location)
- Reporting
- Insight and funnel reports, Segmentation by targets and historical attributes, Time comparisons, Report limits (3 in Free, 15 in Plus, 100 in Pro, 100+ in Enterprise)
GoHighLevel
- CRM and Sales
- Contact and pipeline management, Prospecting tools, Dashboards and reporting
- Marketing
- Email and SMS campaigns, Social media management, Reputation management
- Automation and Workflows
- Workflow automation, Trigger-based actions, Integration with third-party tools
- Web and Lead Capture
- Website and funnel builder, Domain management, Forms, surveys, and quizzes
- Communications
- Unified inbox for conversations, Inbound and outbound calling, Voice AI