tech from europe
vsScrunch

Peec AI vs Scrunch

Last updated October 2026

Looking for a European alternative to Scrunch? Here's how Peec AI compares, on EU hosting, GDPR and what it does.

Our pick for a European buyer: Peec AI. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.

Peec AI
Scrunch
What it is
Berlin-based AI search monitoring for marketing teams, tracks visibility, sentiment and citations in real time.
not established
Headquarters
🇩🇪 DE
No
EU data residency
Yes, for all customers
not established
DSGVO / GDPR
Yes
not established
Certifications
No
not established
Price from
€85/mo
not established
Free plan
No
not established
Open Source
No
not established
Ratings
G2 4.9/5 (12) · OMR 4.9/5 (14)
No
Integrations
Google Looker Studio, CSV Exports, Model Context Protocol (MCP), Claude, Cursor +13
not established

We have not yet completed our own research on Scrunch; rows above show only what we can evidence. Check the vendor for specifics.

Where each one wins

Peec AI

Strengths

  • +Intuitive, clean interface designed for experienced SEO and AI search users, improving readability of AI visibility metrics
  • +Unlimited user seats across all pricing plans, reducing team costs
  • +Strong customer support with reactive service and onboarding calls
  • +Daily updated tracking across multiple AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Co-pilot)
  • +Effective competitor benchmarking and citation source analysis
  • +Multi-language and multi-country coverage suitable for mid-market brands with regional rollouts
  • +Reporting integrations including CSV exports, Looker Studio, and API access
  • +GDPR-compliant with agency-friendly features like Pitch Workspaces for client presentations

Limitations

  • −Onboarding can be challenging for beginners or small businesses, requiring more hands-on guidance
  • −Limited actionable recommendations; provides visibility data but lacks clear next steps for optimization
  • −Usage limits on lower-tier plans (prompts, projects, engines) lead to higher costs as needs scale

Scrunch

Data residency & compliance

Peec AI
Scrunch
EU data residency
Yes, for all customers
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
Published →
not established
Sub-processors
not established
not established
Certifications
No
No

Pricing

Peec AI

  • Starter (Brands) €85/month per month, billed monthly or annually50 prompts · 3 AI models · 1 project, 1 country
  • Pro (Brands) €205/month per month, billed monthly or annually150 prompts · 3 AI models · 2 projects, up to 3 countries
  • Advanced (Brands) €425/month per month, billed monthly or annually350 prompts · 3 AI models · 5 projects, multi-country tracking
  • Enterprise (Brands) Custom annual, contact salesFully customizable prompt tracking · All AI models (incl. Claude Sonnet, GPT-5 Search, Mistral via API) · Unlimited projects, REST API access, SSO, dedicated support
  • Essential (Agencies) €205/month per month10,000 credits (~111 prompts) · 3 client projects, 3 client seats · 25 pitch project prompts, daily tracking
  • Growth (Agencies) €425/month per month25,000 credits (~277 prompts) · 10 client projects, 5 client seats · 50 pitch project prompts, Looker Studio integration
  • Scale (Agencies) €675/month per month65,000 credits (~722 prompts) · 25 client projects, 7 client seats · 75 pitch project prompts, daily/weekly tracking
  • Comprehensive (Agencies) Custom annual, contact salesUnlimited credits · Unlimited client projects/seats · 10 active pitch projects, full API, MCP integration, SSO

Annual billing offers ~15% discount. 7-day free trial, no credit card required. Additional model add-ons available for self-serve plans.

Scrunch

No published pricing we could verify.

Features

Peec AI

Discovery & Prompt Management
Automatic generation of competitor, topic, and prompt suggestions based on brand context and coverage gaps, Keyword-based prompt creation with buyer personas, bulk imports, and sub-brand tracking, Support for 80+ regions and 115+ languages with tagging and categorization, Automatic classification of prompts into branded vs. non-branded and intent buckets (informational, commercial, transactional)
Measurement & Brand Analytics
Daily tracking of Visibility, Share of Voice (SoV), Average Position, and Sentiment (0–100 score), Side-by-side performance tracking across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot, Competitor benchmarking with quadrant tracking, mention overlap, and sentiment comparisons, Brand perception tracking with attribute scoring and fact-checking (Contradicted, Supported, Inconclusive, Not covered)
Source & Citation Intelligence
URL- and domain-level citation detail with subdomain tracking, Classification of sources into editorial, competitor, reference, UGC, or owned, Distinction between URLs retrieved by search engines and those explicitly cited in AI answers
Actionable Recommendations
Gap analysis to identify high-frequency sources and domains citing competitors but omitting your brand, Ranked optimization recommendations grouped by earned media (outreach/PR) and owned media improvements, Automated action suggestions via pre-built and custom skills
Reporting & Agent Analytics
Crawlability audit against 40+ AI bots (e.g., GPTBot, ClaudeBot), Log file ingestion (Crawl Insights) and traffic attribution for AI assistant visits, Visibility lift predictors and custom reporting tables, Custom CSV data exports and shareable client dashboards

Scrunch

Feature breakdown not yet compiled.

See Peec AI →More Scrunch alternatives