Peec AI vs Scrunch
Last updated June 2026
Looking for a European alternative to Scrunch? Here's how Peec AI compares, on EU hosting, GDPR and what it does.
Our pick for a European buyer: Peec AI. We weight data residency, GDPR and EU jurisdiction above everything else — that is the constraint this directory exists to solve.
What it is
Berlin-based AI search monitoring for marketing teams, tracks visibility, sentiment and citations in real time.
not established
Headquarters
🇩🇪 DE
No
EU data residency
Yes, for all customers
not established
DSGVO / GDPR
Yes
not established
Certifications
No
not established
Price from
€89/mo
not established
Free plan
No
not established
Open Source
No
not established
Integrations
Google Looker Studio, Peec MCP (Marketing Connectivity Protocol), Claude, Cursor, n8n +3
not established
We have not yet completed our own research on Scrunch; rows above show only what we can evidence. Check the vendor for specifics.
Where each one wins
Peec AI
Strengths
- +Intuitive, clean interface designed for experienced SEO and AI search users, improving readability of AI visibility metrics
- +Unlimited user seats across all pricing plans, reducing team costs
- +Strong customer support with reactive service and onboarding calls
- +Daily updated tracking across multiple AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Co-pilot)
- +Effective competitor benchmarking and citation source analysis
- +Multi-language and multi-country coverage suitable for mid-market brands with regional rollouts
- +Reporting integrations including CSV exports, Looker Studio, and API access
- +GDPR-compliant with agency-friendly features like Pitch Workspaces for client presentations
Limitations
- −Onboarding can be challenging for beginners or small businesses, requiring more hands-on guidance
- −Limited actionable recommendations; provides visibility data but lacks clear next steps for optimization
- −Usage limits on lower-tier plans (prompts, projects, engines) lead to higher costs as needs scale
Scrunch
Review sentiment not yet compiled.
Data residency & compliance
Peec AI
Scrunch
EU data residency
Yes, for all customers
not established
Transfer mechanism
Not required — data stays in the EU
not established
DPA
not established
not established
Sub-processors
not established
not established
Certifications
No
No
Pricing
Peec AI
- Starter €89 per month50 prompts · 3 AI models included (ChatGPT, Perplexity, AI Overviews) · Unlimited users
- Pro €199 per month150 prompts · 3 base AI models + add-ons available · Unlimited users
- Enterprise €499+ per month300+ prompts · 3 base AI models + add-ons available · Unlimited users
Annual billing available with up to 15% discount. Add-ons for additional AI models (e.g., Gemini, Claude) cost €20–30 per month each.
Scrunch
No published pricing we could verify.
Features
Peec AI
- AI Search Metrics
- Tracks brand visibility, ranking position, and sentiment in AI-generated answers, Measures brand mentions and source citations (used and cited content), Provides prompt-level visibility insights, Supports filtering by AI model, country IP, and prompt tags (e.g., personas, funnel stage)
- Competitive Intelligence & Benchmarking
- Benchmarks competitors’ AI visibility and rankings, Tracks competitor mentions and sentiment compared to your brand, Multi-market and multi-language tracking (20+ regions, 115+ languages)
- Prompt Management & Optimization
- Organizes and tracks essential prompts for AI search queries, Suggests relevant prompts based on brand and domain, Manages multiple projects with one subscription
- Reporting & Integration
- Google Looker Studio connector for live data streaming into custom dashboards, Data export as CSV, API access (limited in some plans), Peec MCP integration for connecting data to Claude, Cursor, n8n, and other tools
- User Experience & Support
- Clean, intuitive user interface, Unlimited user seats on all plans, Direct Slack access to support team, Multi-language support
Scrunch
Feature breakdown not yet compiled.